I look after five golf destinations.
And the question I enjoy most is not about any of them…

It is: "which one for this client?"

An agency writes with a group, a month and a budget, and does not want a brochure. It wants a name.

So I ask three things back.
How many play.
Who does not.
And whether the group wants one course with a famous name, or a week of golf nobody at their club has played yet.

Then I say a name. One.

Sometimes it is not even one of mine, and I say that too.

Which question do you ask first when a client says "somewhere with golf"?

Cannes, October. Four days, one table, twenty minutes per meeting…

The last time I did this many meetings back to back, the ones I remember were not the ones where I presented.

They were the ones where the other side opened a laptop and showed me the trip they could not sell.

A group of twelve in a month the hotel was full.
A brief for sixty women that had been quoted like a men's trip.
A client who had done every destination and wanted to be surprised.

None of those started with my resorts.
Most of them ended in a booking, months later.

If you are at IGTM this year, bring one of those. I will bring dates.

Mónica, who packs more notebook than brochure.

Everyone checks the course.
I want to know what happens after the last putt…

✔️ Is there a table where twelve people can sit together tonight, without booking three days ahead?
✔️ Can the ones who did not play join them without feeling they are interrupting?
✔️ How far is that table from the rooms, on foot, at eleven at night?
✔️ Is breakfast ready before the first tee, or after it?

Four hours of golf sell the round.
The six hours around it decide whether the group books the same place again.

That is what I walk before I put a resort in front of an agency.

Tell me the thing you check that no brochure shows.

Every golf enquiry I receive becomes five emails.
Only one of them is yours…

The hotel. The golf desk. The transfer company. The restaurant for the group night. The person who actually knows whether that villa sleeps ten.

You write once.
I write five times, I wait five times, and then I write to you once.

That is the whole job. It is also why a good answer takes a day and a bad one takes an hour.

When I say "tomorrow", somebody on that list has not answered yet.
When I say "now", all five already have.

How many suppliers does one golf booking touch on your side?

I am not a travel agency.
Most people who write to me think I am…

I represent golf resorts. Five of them, in Europe and the Caribbean.

My job is not to sell you a trip.
It is to make my resorts easy to sell, so that you can.

That means the tee sheet before you ask. The villa when the hotel is full. The answer on the same day. And a resort that treats your group as yours, not as mine.

The agencies do the selling.
I make sure they never look bad for having chosen us.

If a hotel is reading this, that is what a representative does.
If an agency is, that is what you get.

I represent resorts. I look for the people who sell them.

———
Golf resorts, simple to sell.

I'm Mónica Díaz Vecino. I represent premium golf resorts in Europe and the Caribbean, and I'm always looking for tour operators and travel intermediaries who want to sell them. More than 3,000 golf travel agencies already do.

A golf club trip is not a corporate group with worse handicaps…

Thirty people who play together every Saturday. Handicaps from five to thirty. One person organising it who never asked to.

What that person needs is not the best course.

It is a format where the five and the thirty play the same day and both come back happy.
A room list that can still change late.
A dinner where nobody sits at the far end alone.
Someone to call who is not a switchboard.

The club trip that works gets repeated for years, with the same organiser.
The one that does not gets talked about in the bar for twelve months.

Tell me about the club trip that came back, and why.

A client says "somewhere in the Caribbean, with golf".
The agent has about three seconds…

I hear this from agencies more than anything else, and the three seconds are not about knowing every island.

They are about having one name ready.

One resort where the golf has a name the client already knows.
Where the person who does not play has a whole week planned.
Where twelve people can eat together without booking a restaurant.
Where the course is seventy metres from the room.

That name takes three seconds to say.
Everything else is detail, and detail can wait for the second call.

Which name do you say when you hear "Caribbean, with golf"?

———
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort.

450,087 people chose Lanzarote for comfort last quarter.
212,503 chose it for price…

That is the island's own visitor survey, second quarter of this year.

Seven in ten are repeat visitors.
Half travel on a package.
The average score they give the trip is 8.8 out of 10.

Which means the winter golfer heading there has already decided to pay for things to be done for him.
He is not looking for the cheapest tee time.
He is looking for the week that runs itself.

Two courses, one hotel, a January you can play, and a client who does not want to think.

Your winter client: comfort, or price?

Every golf group loses a name between the deposit and the flight…

Not because of the price. Somebody's knee, somebody's daughter, somebody's boss.

The organiser finds out late and writes to the agent expecting a fee.
The agent writes to me expecting the same.

What happens next depends on what was signed months earlier, and almost nobody reads that part while the group is still growing.

On the bookings I look after, a name can drop out until fourteen nights before arrival without costing the group anything. The tee sheet is redone the same afternoon.

It is the least glamorous line in a group contract.
It is also the one that decides whether the organiser sleeps.

Which line of a group contract do you read first?

I will read the golf week you built without me.
And I am not going to quote it…

Send me an itinerary you have already sold. Any of my destinations, any month.

I will tell you the two lines where it is going to hurt.

The tee time that does not exist at that hour.
The transfer sized for suitcases instead of clubs.
The course that only takes visitors two days a week.

No proposal back. No price. No follow up.
Just the observation, and then you carry on with your own supplier.

If nothing is wrong I'll tell you that too, and you will have lost four minutes.

And if something I sold you ever did not work, say so here.
I would rather read it than not know.

I represent a resort of seven thousand acres.
And the question I answer most often fits in one line: "how far is the course from the hotel?"

Not the season. Not availability. The distance.

It makes sense. Selling a place you haven't walked yet is normal in this industry. The uncomfortable part is answering in twenty seconds and sounding like you've been there.

Seventy metres to Teeth of the Dog. A short drive to Dye Fore. Six kilometres between the two far ends.

Every distance is now on one map, with photos and videos. Link in the first comment.

What's the question you get asked the most?

✌ I make golf trips easy to sell.
I'm Mónica. I connect golf resorts with the travel agencies and intermediaries who sell golf trips. 
#casadecamporesort #dominicanrepublic

Before I sell a destination, I want to experience it first.

And that means much more than playing its golf courses.

A fam trip shows you what no brochure can explain.

1️⃣ How long does the transfer really take?
2️⃣ What can the group do after golf?
3️⃣ Which visits are worth including?
4️⃣ Where does the day flow — and where could it become complicated?

This photo was taken at the #Panama Canal during a fam trip last year

There are no golf clubs in sight.

But this is exactly the kind of experience that can turn several rounds of golf into a complete trip.

When you take the time to understand a destination before recommending it, your clients notice.

P.S. No golf was played in this photo. That is precisely the point.

—————
For golf trips that work from the first enquiry to the final round.

I’m Mónica Díaz Vecino, founder of Global Hemisphere. I help golf travel professionals understand and sell destinations through first-hand experience.

If you build or sell golf trips and want to explore how a golf resort could work for your clients, send me a message.

A golf trip can survive a bad shot.

A bad transfer is harder to forget.

The golf course may be excellent.

But the day starts much earlier.

✔️ Was breakfast ready before departure?
✔️ Did the clubs fit comfortably in the vehicle?
✔️ Was the arrival clear?
✔️ Did the group have somewhere to sit after the round?

The golf may last four hours.

Everything around it decides how the group remembers the day.

That is why visiting a destination cannot mean inspecting the hotel and photographing the course.

The complete journey needs to be tested.

A beautiful course helps sell the trip.

A day that runs smoothly is what makes people want to travel together again. 

(The photo was taken on the 5th tee at Teeth of the Dog® at Casa de Campo® Resort & Villas in the #DominicanRepublic, just before the group began its round — everyone happy because everything was running perfectly.)

Everyone asks about the signature hole.

I want to know what happens on the other seventeen.

✔️ Can different handicaps enjoy the course?
✔️ Where does the pace slow down?
✔️ Would I walk it?
✔️ Does the buggy change the experience?
✔️ What sort of golfer will finish the round wanting to play it again?

The most photographed hole may help someone choose the destination.
But the reputation of a great golf course can make us stop asking questions.

That is exactly when we should ask more.

A famous hole explains why people want to play the course.

It doesn’t explain how different golfers will experience the full round.

That understanding only comes from playing it, moving through it and noticing where the challenge, the pace and the enjoyment change.

The 5th hole may put Teeth of the Dog® on someone’s list.

Knowing the other seventeen, how easy the trip is to organise and everything the group can enjoy beyond the course is what turns a round at Teeth of the Dog® into a complete Casa de Campo® experience. 

(Photo: the 5th hole at Teeth of the Dog®, Casa de Campo® Resort & Villas, #DominicanRepublic.) 
----------------------------------
🤞 I’m Mónica Díaz Vecino, Director of Golf Sales, Casa de Campo® Resort & Villas.

I help golf travel professionals organise complete stays at Casa de Campo®, combining golf with everything the resort has to offer.

If you’re planning a group, send me a message.

Not for a first golf trip.
Not for the group that wants the pool bar at four.
Not for anyone who needs the course to have a name they've heard before.

Panama is for the client who has done a lot of golf trips worldwide, and now says "surprise me" and means it.

I hear about that client from agencies more than you'd think. Well travelled, a little bored, and worth too much to guess wrong with.

Panama is two destinations in one country. City and jungle. Pacific and canal. And golf that nobody in their club has played yet, which is the whole point.

If you have one client like that, this isn't for you. It's for them. Pass it on.

I'll leave it there.
———

Golf resorts, simple to sell.

I'm Mónica Díaz Vecino. I represent premium golf resorts in Europe and the Caribbean, and I'm always looking for tour operators and travel intermediaries who want to sell them. More than 3,000 golf travel agencies already do.

A golf group needed twelve rooms in February.
The hotel only had four left.

This happens more often than you might think. February is one of the most popular months in the Caribbean, and the agency had done everything right: confirmed dates, twelve golfers and a deposit ready to go.

But a full hotel does not always mean a lost booking.

At Casa de Campo, there is another option: private villas.

From three-bedroom villas beside the golf courses to spectacular properties overlooking Teeth of the Dog, they offer golf groups more space, more privacy and a completely different way to experience the resort.

The agency booked a villa. The group travelled.

And they have chosen villas ever since.

Why?

Because sometimes the alternative turns out to be better than the original plan.


*******
Twelve golfers. One week in the Caribbean.
Would you choose hotel rooms or a private villa?

[Save this post or send it to someone planning a golf group to the Caribbean.]

—————
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort. 

PS: P.S. Pictured here is Villa Opulenta, one of my favourite oceanfront villas at the resort with 10 BR. One of those exceptional places that only a fortunate few get to experience, and I can assure you, no one leaves indifferent.

[USEFUL] Three courses, four days. The order matters more than most itineraries suggest.
Check here 👇️:

A group lands at Casa de Campo with three Pete Dye courses ahead and one question: which one first?

When a group asks me, this is what I send. Teeth of the Dog is the famous one. It's also the hardest, and nobody plays their best straight off a nine-hour flight.

The order I send groups out in:

Day one, The Links. Inland, forgiving, wakes up the swing.
Day two, Dye Fore. Long and wide, with the cliffs over the Chavón.
Day three, Teeth of the Dog. Seven holes on the ocean, with legs that have recovered.
Day four, whichever one they argued about at dinner.

Same scorecards either way. Different stories on the flight home.

Teeth of the Dog first or last?

[Save or send this to someone planning a golf group to the Caribbean]
—————
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort.

Sixty women, one brief, and the word that changed the whole proposal…

The brief arrived for Madrid: sixty women, golf every day, and three lines I almost skipped. Private places to eat. Dinner together. Time away from the course.

Golf was the reason they were travelling. It wasn't the reason they'd remember the trip.

So the format changed. 
🫡 Shorter rounds on two of the days. 
🫡 A playing format where nobody waits on the tee. 
🫡 One dinner somewhere that isn't the hotel. 
🫡 An afternoon with no golf in it at all.

The word was "together". It appeared four times in the brief. The rooms and the tee times were the easy part.

What's the word in the last brief you received?

Nobody signs a contract in fifteen minutes.

So what are we all doing in Cannes for four days?

I think we’re checking one thing, and it isn’t the destination.

The most useful meetings usually begin with a group already taking shape.

Dates. Number of golfers. The week the client won’t move.

Fifteen minutes is not enough to close that group.

But it is enough to find out whether the person across the table understands what you’re trying to do, gives you a straight answer and will still be there when the request becomes real.

That’s what we’re really deciding in Cannes.

IGTM Discovery, Cannes, 19–22 October.
Casa de Campo® Resort & Villas, stand G35.

If you already have a 2027 group taking shape, bring me the dates.

We can use the fifteen minutes for that. 

#golftravel #dominicanrepublic #travelagent

Six years ago, a few friends wanted to play Teeth of the Dog together.
This December, a hundred people are coming back…

It's called the Copa Casa de Campo (Spanigh Edition), and it has become the week I look forward to most at Casa de Campo®.

Same dates every year. 
The tournament on the three Pete Dye courses. 
The villas and the hotel for the ones who play and the ones who don't. 
And a programme that runs without anyone in the group having to organise a thing.

Nobody planned a hundred. They planned a good week, and the next year everyone brought someone.

An annual event is the hardest thing to build and the easiest thing to sell once it exists. This one exists because Casa de Campo team make it happen every year.

Thank you.  Here's to the seventh.

—————
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort.

Help me with this one.

A travel agency has had a Caribbean resort in its catalogue since 2019. The owner has been there, and she liked it.

Six years. Not one booking…

Her groups are twelve men who travel every February, half of them with a wife who doesn't play. Her catalogue page for that resort shows three golf courses and a scorecard.

The resort has a beach, a marina, a spa. It just wasn't on her page.

We rewrote the page in March: golf for the ones who play, the rest for the ones who don't. She sent her first group in November.

The resort didn't change. The rates didn't change. The page did.

Which resort in your catalogue has a page you'd rebuild?

[Save or send this to someone who has a resort they never sell.]
—————
Golf resorts, simple to sell.

I'm Mónica Díaz Vecino. I represent premium golf resorts in Europe and the Caribbean, and I'm always looking for tour operators and travel intermediaries who want to sell them. More than 3,000 golf travel agencies already do.

Not a golf package.
Not a clinic with a hotel attached.
Not a pro's trip with a few clients added on…

From 25 to 29 November, David Vanegas brings his players to Casa de Campo. Five days of golf, coaching and rest. All inclusive. We built it together with David and the resort.

We've just opened places, and I'm sharing it for two reasons.

The first: you may have the exact client for this.

The second: the same structure works for anyone who travels with people who trust them. A teaching pro. A club. A group that goes away together every year. An agency that takes the initiative.

The resort, the courses and the logistics are on us.

—————
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort.

If you have a group like that, write to me and we'll look at dates. Details in the first comment 👇

I played Teeth of the Dog the day it reopened.
Not my best round. Not close…

I represent the resort. I could have read the press release and sent the update to every agency on my list that same afternoon.

Instead I booked a tee time.

By the fourth hole I had stopped counting strokes. By the seventh, out on the ocean holes, I understood what the renovation had changed, and it wasn't in the press release.

That's what goes in the email now. Not the bunker count. What the wind does on that tee at that hour of the morning.

I play the courses before I recommend them. Some days that costs me a scorecard.

Tell me about a round you played badly and still think about.

A quote is not a price.
It's six answers…

An agency wrote on a Tuesday. Her client wanted Madrid: four golfers, a long weekend in October. She had her confirmation on Wednesday morning, because her first email already had the answers in it.

Dates, with one alternative.
Handicaps, more or less.
Where they want to sleep: city centre or by the course.
What they've already played.
Whether the tee time or the budget matters more.
And who decides.

With those six I can hold tee times the same afternoon. Without them I'm writing back with questions, and by the third email her client has booked somewhere else.

She got her yes in a day. Her client thinks she's brilliant. She is.

I've put the six on one page. Comment QUOTE and I'll send it.

[Save or send this to someone who quotes golf.]
—————
Golf resorts, simple to sell.

I'm Mónica Díaz Vecino. I represent premium golf resorts in Europe and the Caribbean, and I'm always looking for tour operators and travel intermediaries who want to sell them. More than 3,000 golf travel agencies already do.

Your client has played Ireland, Scotland and Portugal.
He is not going to be impressed by a brochure.
Tell me who he is and you'll leave with five ideas…

If you're at IGTM you already sell golf people brag about. This is for the client who has run out of things to brag about.

Three groups I'd have something ready for:

The one you can't get wrong. A client who matters and doesn't give second chances. Teeth of the Dog is the course they talk about when they get home. Restored in 2024 under the Dye family.

The one who has seen everything. 63 Pete Dye holes, a 16th-century village with a 5,000-seat amphitheatre, polo, a marina. All of it on the same 7,000 acres.

The one that doesn't want to move. Four suppliers for one booking isn't selling, it's admin. Here it's one property: golf, nine à la carte restaurants, beach, spa, and the airport nine kilometres from the first tee.

Tell me the group. I'll give you five ideas before you sit down with anyone else.

Find me in the IGTM itinerary as Casa de Campo® Resort & Villas. Stand [XX]. Cannes, 19–22 October.

—————
Casa de Campo®, simple to sell.

I'm Mónica Díaz Vecino, Director of Golf Sales at Casa de Campo® Resort & Villas. Always looking for tour operators and travel intermediaries who want to sell the resort.